This is the second of a three part post on Seth Godin’s short book “The Dip”. Last time we looked at the Cul-de-sac, which has people driving around in circles, getting nowhere. This time I want to talk about The Cliff. You probably see where this is going already. The cliff comes after a slow incline. You get focused on the climb without thinking about where it ends. Then suddenly you are like the coyote in a Road Runner cartoon, in free fall.
The thing about the cliff is that before you reach the end, it feels like you are making progress, a little bit each day. There comes a point where you have invested “too much to quit” so you keep on going. Then the bottom falls out. Why do so many small business people wait to they are bankrupt and in financial ruin to quit? After all we have all heard stories of people who persevered and won. The key is in knowing the difference between a dip and a cliff. (We’ll clear that up in Part 3.)
For now, look ahead! What possible outcomes are there if you stay on your current path? Sometimes it takes an outsider pointed out the obvious to us. We get so wrapped up in climbing this slope; we don’t stop and look up to the end. Or we feel that we have invested too much to turn around now.
Godin’s advice is: Quit! Quit now! Put your energy and resources into something that has a chance of succeeding. We have always heard that quitters never win. That simply isn’t true. A lot of people quit one thing only to succeed in something else.
If you have read these two posts, you are probably thinking, “So Seth Godin wants us all to quit what we are doing.” No! There is a time when we need to do just the opposite of quitting. Stay tuned.