Seth Godin’s: “The Dip” Part Three

In previous posts on Seth Godin’s book “The Dip” I have covered the “Cul-de-sac” and the “Cliff”. When we find ourselves facing either of these situations the right thing to do is to quit. The third situation is different. This one is the “Dip”. The dip comes when you are on the right track but suddenly things get difficult. Instead of coasting along, you are now having to power up hill – and the hill is getting steeper. What do you do?

This is the time to try even harder! Redouble your efforts, lean in, pour all of your energy into it. Why? Because a lot of other people quit when they hit the dip. If you push through, you will be in the rare group who made it. If you are in a competitive field, much of your competition will have dropped off. If you are working on a project, yours will be one of the few that make it to completion. If you are running a marathon… well, you get the idea.

Very few people push through the dip. Those that do are the ones who succeed. Just about anything worth doing will have a dip. If this weren’t the case, the top would be crowded – but it’s not. Most people give up at the first signs of trouble. Many back down to the early resistance. They figure that there must be a smoother road to the top. There isn’t! Stick to the hard road. If it is the right road.

So, to summarize: What is your biggest challenge? Ask yourself three questions:

  • Am I going around in circles, not getting towards the goal? If so, quit now.
  • Am I heading to a crash – like the coyote in the Road Runner cartoons? Is so, stop! Turn around.
  • Am I facing a difficult challenge with a prize on the other side? Keep pushing. Work harder. Get over it.

One of my heroes, the Apostle Paul, wrote:

Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus.  Philippians 3.12-14

What has “taken hold” of you? Press on toward the goal!