Do What You Do Best

We had lunch today at Surfrider Restaurant in Hampton. If you are from Hampton Roads you know this restaurant has several locations around the region. It is one of the better seafood restaurant in the area. But they are known for an unlikely item that has nothing to do with seafood. This is one of those love-it-or-hate-it food items. I’m talking broccoli.

Broccoli with hollandaise sauce is the side item of choice at Surfrider. This head of broccoli is the size of a small tree. It is gigantic! It is steamed to perfection, leaving just enough crunch. It is always the same. I don’t know who their supplier is, but the broccoli is the same year round.

Now, for you non-broccoli lovers (you know who you are George H.W. Bush), this is not a big deal. But there is definitely something to be said for consistent quality. I love variety, but I also value consistency. I know that when I go to Surfrider, the broccoli is going to be there. There is something to be said for doing what you do best with consistency.  It builds loyalty and trust. I’m sure Surfrider pays more for their broccoli than most restaurants. They sacrifice for quality.

What do you do well? Do you do it consistently well? What would it take to do it consistently well? These are key questions if you want to build loyalty and trust in whatever you do.