Seth Godin’s The Dip Part One

I recently reread Seth Godin’s short book called “The Dip” This is a great book for people facing big decisions about business or ministry direction in the future. He basically describes three different situations that individuals and organizations find themselves in: a cul-de-sac, a cliff and a dip. In my next three posts I will look at each of these situations separately.

So, first let’s look at the cul-de-sac. This term is actually French for “bottom of the bag.” In common usage Merriam Webster defines it as “a street or passage closed at one end”. It’s like a dead end, but with a circle at the end.  These became popular with the development of suburbs.

The picture Godin is portraying is of someone driving around that circle over and over, never making progress. For an individual, a church, or a business, it is not always easy to identify when you are in a cul-de-sac, because after all – there is movement. You appear to be making forward progress, even if that progress gets you nowhere. You can speed up, but you still end up in the same place.

Seth’s advice when you find yourself in this situation is to quit. Quit spending time and resources on something that is never going to get you where you want to go. His premise is that we don’t quit soon enough and often enough in life because we have always been told to do just the opposite. We are told to persevere, to keep pushing, and never give up. But, when you are going around in circles, this is bad advice!  All of that energy can be used for actually getting somewhere.

Next time: The Cliff


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