Expect Guests on Easter Sunday in Church

And be ready to make them feel welcome 

(I snatched this from Marketing guru Scott Vaughan. Contact info for Scott is at the bottom of the post.)

There’s a large number of people who will be moving to church services on Easter Sunday. For many people, this will be the only Sunday they attend church during the calendar year. So churches must approach Easter with their “A Game” when it comes to hospitality. Taken from my Greeter & Usher Ministry Training, here are five things to consider in your church:

  1. Have two greeters at each external door + plus one greeter for every 250 square feet of entrance space at each door. Greeters should be friendly people. Have a balance of men and women. Be door-openers for everyone. Greet everyone.
  2. Greeters should be the first to arrive and the last to leave the property. Many times, the best person-to-person connections occur as people are leaving the property.
  3. Identify greeters with a large button or name tag. Greeters should introduce themselves by name, and upon hearing the guest’s name – repeat the guest’s name back. People love to hear their name spoken back to them.
  4. Have a Welcome Center – even a simple one – at each door, serving as HQ for the door greeters. Don’t junk up the center with a bunch of paper. Have a nice card, pointing people to the church website and Facebook page. Invite guests to complete a follow-up card and leave it right there.
  5. Greeters should avoid conversations with people they know. These conversations allow other members and guests to enter the property without a proper welcome.

Questions? E-Mail Scott.
Want To Read More?  Preparing For Guests essay bundle ($12).

Website: www.svministry.com
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Does your Church have a Logo?


Here is a list of 77 top logos as suggested by Church Relevance http://churchrelevance.com/resources/top-church-logos/.

Do such things as logos really matter for churches? The way you answer that question will probably be more driven by the type of learner you are than by your theology. Visual learners are drawn to symbols and metaphors that illustrate meaning. Being a visual learner myself, I am attracted to such things. So, I would say “Yes, logos matter!”

Our new logo at the Peninsula Baptist Association was designed by Josh Barnett, a sharp young graphics designer. We worked back and forth for several months until it had the look and feel we were going for. Our website is currently down as we incorporate our new look and feel. Hopefully, by the time you read this it will be back up at www.peninsulabaptist.org. If it isn’t up, you can get a sneak peek at www.penbaptist.com

We are all about being a Network of Churches, Equipping Churches for Kingdom Ministry. That had to be evident in this banner that we use for our newsletter and our website.

Here are a couple of good questions for you:

1. If your church currently has a logo – does that logo adequately communicate who you are and what you do?

2. If your church doesn’t have a logo – what image or metaphor would easily communicate who you are and what you do?

I was once in a conversation with a young church planter who was still in the dreaming phase. I asked him if his church had a name yet. He said, “No, but we have a symbol.” He proceeded to show me the symbol that would capture the mission of this new church.

In a media driven, image rich world – having a way to visibly communicate your identity is important.  Even the little things such as color, choice of font and background can communicate a feeling, an idea, or an identity.

For more info about “branding” your church, check out Scott Vaughan www.facebook.com/churchcommunication . Like his page and get access to his “vault” with articles on branding and communication.  His “Brand Development Worksheet” is particularly helpful.


Event Promotion from Scott Vaughan

I “attended” a webinar with Scott Vaughan www.svministry.com yesterday on the subject of promoting church events. As always Scott had practical stuff to say on the subject. His main point for promoting an event is to follow this formula:

The Right Message to The Right Audience by The Right Method at The Right Time. 

A good test he suggested was to ask yourself, “Would I attend this event if someone else was putting it on?” If the answer is “No”, then don’t do the event. He also suggested that you make it fun, know your audience, start on time and finish early, think first class but don’t over do it, and always try to add value by offering a little something extra. This last point reminds me of Seth Godin’s great little book “Free Prize Inside”  http://www.sethgodin.com/freeprize/.

Another good point Scott made about “knowing your audience”, was that you can’t move the audience closer to where you are, you need to move closer to where the audience is. Learn their language, understand their hurts and needs, and change the way you do things to win them. I pass by a particular church just about every day. And weekly (or I would suggest weakly) they change the message on their sign. The messages are always those Christian gobbledy-gook  sayings (technical term)  that are amusing to believers but nonsensical to anyone else. You know, stuff like “God receives knee mail.”

Do churches really think anyone on the outside is going to move closer to attending their church based on these goofy unintelligible sayings? (I think I’m about to get myself in trouble here.) Instead, why not talk to the people in your community, find out what they need, plan something that meets that need, and put that on your sign!